ABOUT

FOUNDED IN COPENHAGEN IN 2018, BIRROT FUSES KORAN DESIGN HERITAGE WITH DISTILLED SCANDINAVIAN MINIMALISM.

ANCHORED BY A PRECISE ELEGANCE, FOUNDERS AND JOINT CREATIVE DIRECTORS MIN KIM AND SEY HONG AIM TO OFFER A TIMELESS AND CONSIDERED UNIFORM. TECHNICAL FABRICS IN RICH HUES, SOFT CONTRASTS, AND PRECISE ACCENTS UNDERPINNED BY AN ASSURED CLARITY.

 

DESIGN INTENT

OPERATING FROM THE HEART OF COPENHAGEN’S CITY CENTRE, BIRROT CRAFTS GARMENTS INFORMED BY CURIOSITY WITH UNCOMPLICATED SILHOUETTES AND SUBTLE TACTILITY. DRAWING ON KOREAN PATTERN CUTTING EXPERTISE FOR PRECISION AND COMFORT ON THE BODY. 

EACH NEW SEASON EXPANDS UPON THE BIRROT UNIFORM, CREATING A FUNCTIONAL AND MODULAR CAPSULE WARDROBE ACROSS A RANGE OF TIGHTLY CURATED COLOURS AND SILHOUETTES.

 

RESPONSIBILITY

SUSTAINABILITY IS WOVEN INTO BIRROT’S OVERARCHING BRAND STRATEGY – FROM THE EARLY STAGES OF SOURCING AND PRODUCTION TO THE DECADES-LONG LIFECYCLE OF EACH GARMENT.

BIRROT WORKS WITH TRUSTED SOURCING PARTNERS TO SOURCE RESPONSIBLE FABRICS IN ALL COLLECTIONS. USING ORGANIC COTTONS, RECYCLED PLASTICS, AND DEAD-STOCK FABRICS FROM TRUSTED PARTNERS.

ALL GARMENT PRODUCTION IS CONDUCTED IN FACILITIES WITH A FOCUS ON PROPER WORKING AND PAYMENT CONDITIONS FOR WORKERS, FAIR SALARIES AND FAIR CONDITIONS. THE PRODUCTION CONDITIONS ARE INSPECTED DAILY BY BIRROT, TAKING PART IN THE PRODUCTION CYCLE AND MAKING UNANNOUNCED VISITS TO THE FACILITY OUTSIDE OF THE PRODUCTION WINDOW.

BIRROT PERSONALLY TRANSPORTS COLLECTIONS TO DENMARK VIA CO2-COMPENSATED FLIGHTS AND SHIPPING METHODS.

FOR BIRROT, UNDERPINNING THE RESPONSIBILITY AGENDA IS THE DURABILITY AND QUALITY OF OUR GARMENTS. WE AIM TO PRODUCE ITEMS TO BE WORN FOR DECADES TO COME, USING HIGH QUALITY MATERIALS, REINFORECED STITCHING, AND CONSIDERED, TIMELESS DESIGN.